Zephy’s NFC chip is in the center of the toy, behind the face. To connect, hold your phone close to the area where Zephy’s eyes and mouth are.
Most phones read NFC near the top, so try placing the upper part of your phone directly over Zephy.
If it doesn’t connect immediately, move your phone slowly and keep it close for a few seconds.
You don’t need to press hard. A gentle tap or close hold is enough.